Nearly two centuries despite wind and rain, hermes birkin rely on the saddle started the brand in the world of luxury goods firmly in the hills.

Hermes, exquisite craft, the relentless pursuit of the arts, creating many fashion classic. The 1837 production of saddlery, saddle production in 1879, the 1922 advent of handbags, silk scarves made in 1937 and 1968 mini Kelly bag have become a “fashion” on the road in time to stroll the milestone.

What is the essence of the hermes handbags brand vitality?

The execution of the creative decision-making old-fashioned

The so-called “creative decision” Hermes by senior decision-making early in the planning formulation content limitation period and work purposes, play operation “inspired” by various departments and coordinating body, and the completion of the initial design and development work.

The brand has confirmed that the direction of the work and design to the execution phase of the work must be in accordance with established processes and standards and meticulous implementation. All executive officers and operators must work in accordance with the established creative meticulous execution. Hermes brand model of two-stage operations, the preparatory phase of relatively loose, runtime stricter and stricter. For example, each of the Hermes Need handbags leather, go through the multi-design, analysis, and multiple complicated steps to deal with. This bag regardless of repair or maintenance, by the same one craftsman.

Intensive brand operating the rough-brand speculation

Brand of so-called intensive operation hermes handbags replica has fully prepared in the management and operation of the copy through its brand in the process of market operators to achieve low-cost expansion. The rough-brand hype consumer group through a variety of brand positioning, positioning, consumer habits similar activities and ways to maximize terminal to promote the Hermes brand.

Hermes be able to absorb the essence of traditional culture and characteristics, and exhaustive display in the product line, most all sections designed to describe equine activities, at the same time to pay tribute to their own origins, a shape Hermes The species is both creative and timeless style.

100 years, the Hermes products into the history, art, culture, spirit and originality connotation, making it not only go all out to participate in the development of handmade art career, and efforts to ensure that its handicraft lead the professional level.

The handmade custom build unique

The pure handmade boutique sector has not much to be customized, customization of the main demands of the brand, it is rare.

Hermes outlets inside occasionally Kelly bag, Birkin bag money can not buy. Guests have to go to the store orders, decided leather, color and metal buckles, etc. in order to get the goods on three to five years. “The Dream package” titles deserved reputation.

Shipments is limited, many consumers can not wait to make this package worth upsurge in the secondary market. A pink ostrich Pibai a few years ago, Taiwanese singer Jolin Tsai had bought NT $ 67 million counter price of 460,000 yuan gold package.

Grab potential customers are not afraid of you, I’m afraid not particularly mind, Hermes to custom create unique; while the production period for up to three years or more, just dispersed financial risk.

Hermes purses, scarves and porcelain, do not send a foundry, a small amount of production entirely by hand, and our own factories all in France. Such as general scarves computer graphics, automated production, up to sets of 15 colors. The Replica hermes handbags handmade silk Edition chromatic, up to sets of 42 colors, and scarves are hand beading sewing, complicated process.

Hermes set up a special custom department, leather, yacht and home interior design tailored to customers. There are the Japanese guests custom-made a apple shape container covered with leather, the inner lining of silver, only to go to work every day with apple eat. Otherwise an internationally renowned singer, customized 6 different colors of crocodile leather jacket and guitar sets.

The enterprise employees intentions staff customer intentions

How to make employees carefully to customers? Start with the staff began intentions. “If you can not be touched by the employees, customers also will not work. Let employees joy, they will be willing to bring customers the same feelings This is Hermes leadership philosophy of this family!” Hermes CEO Patrick Thomas said.

Hermes Taiwan marketing planning manager of Rising Sun every six months to the Paris meeting, training, the company always surprise visits to museums, botanical gardens, and even package under the Eiffel Tower restaurant employees, only to promote the diversity of life experience.

Hermes is more in staff training, invited one hundred Citroen 2CV antique cars to shuttle hundreds of employees to a picnic in the countryside, also arranged antique aircraft flight performances, to declare annual theme ingenuity.

In 2006, Hermes “Dream Scheme” to collect 7,000 employees worldwide travel dreams, collect 15 viable plan, balloting let the dreams of thousands of employees by way of fully subsidized, with a week to Russia to take the Oriental Express, Cambodia live in tree houses and go to Machu Picchu to see the ruins of ancient civilizations.

Next, Hermes will launch a “third car” program, lock artisans to be exchanged with the clerk. Paired by the headquarters, so the the artisans and countries clerk mutual visits, exchange of production and sales experience.

Employees carefully, in exchange for a low turnover rate and a high degree of adhesion. Unless the expansion of new stores, replica hermes birkin there are few job openings. Clerk are senior staff, and guests friendship tens of years, coupled with the well-informed, able to ingratiate themselves with top customers.